e.l.f.Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

I threw out all of my old primers after I discovered this one!I love all the E.l.f. products I use, and this one is a game-changer. While it’s a little on the thick side, once this primer sets, it leaves a nice and smooth, glossy finish. I find this incredibly helps with the application of my foundation/power, as it adheres to it very well - without causing that “cakey” effect that some products tend to do on top of primers.Highly recommend this product!

e.l.f. Power Grip PrimerThis primer is amazing! 💖 It leaves my skin soft and helps my makeup last all day. The niacinamide is a huge benefit for my skin. It's sticky at first, but it's perfect.I love this first! 💕 My makeup lasts all day and my skin feels great.

Love this stuff! I have lupus and various things make my face sweat a lot and makeup melts off. I use waterproof makeup and this was first recommended by a girl at CVS. I have dry skin so most sweatproof things dry out and cake. This helps “grip” your makeup and keeps you dewy but not sticky. I notice a difference when I don’t use it!

It does not fit well on my make up! Looks patchy.. dont know why

The best primer ever. So sticky and great. i love the way it makes my skin feel and how well it holds my makeup on

Prefer this grip primer these days compared to the ones out there. Which it came in a bigger sizeLong lasting makeup

I love this primer. It’s so good. It makes your make up last so long. This primer will last you forever I had primer for two years. And it’s really good. Would recommend.

I have used ELF beauty products religiously since I was in middle school. I feel in love with their original primer and opted to choose this one since I have been integrating Niacinamide into my skin routine to prevent breakouts. This one does not keep my makeup in place as well as the original that I used for years. Just get the original one instead.